Online Content Creators Find it Hard to Turn Page Views into Dollars
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts: “There is a very good chance that people creating shows that reach...
View ArticleThe Marketing Shift From Messages People Don’t Want to See
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies:...
View ArticleOnline Video Advertising Costs
A look into the cost of web video ads: “The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end....
View ArticleIs Print Dragging Down Publishers?
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue: “…pure-play online media is eating the...
View ArticleWhen the World Knows About Everything You Purchase
The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged: “We used to live in...
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Online Advertising: Can Magazines Survive on the Web?
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in...
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The Business Value of Blogs
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line: South African winery, Stormhoek After developing a social media strategy, the company’s...
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Multimedia Journalism: Business Model Not Included?
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions: Will readers be truly engaged? Is there a business model to support this?...
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The Missing Piece: Revenue
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue....
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A Coordinated Effort: Serving Needs, Creating Revenue
In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have...
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